If you think online sales are poised to take over in-store purchases anytime soon, think again.
Although the retail landscape in the United States can look dire — with many malls and individual retailers closing up shop — the reality is that just 11% of all retail sales occur online. A full 89% of all retail purchases happen the traditional way, by walking into a store, according to the U.S. Department of Commerce.
When you factor out goods that aren’t usually bought online, such as gas, vehicles and restaurant food, virtual purchases account for 14.3% of total retail sales. Over the last decade, there’s been just under 1% annual growth in online retailing versus conventional retailing.
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