LONDON — Striking a pose in the mirror, Swedish model and stylist Lisa Anckarman shows off a new jacket with a difference on Instagram – though it fits her perfectly in the photo, it's a virtual design that does not exist in real life.
She is among a number of trendsetters embracing cutting-edge technology that offers the opportunity to sate appetites for fast fashion while dramatically slashing the emissions, pollution and labor abuses linked to the garment industry.
"İ really liked the idea and the aspect that it's good for the environment," Anckarman told the Thomson Reuters Foundation as she discussed her virtual styling. Actually I think it maybe looked too good because people didn't really get that it was digital."
"People were asking me 'Where did you buy this?' and I was saying, 'It's digital', and they were like, 'No, at what shop did you buy it?'"
Fashion is one of the world's most damaging industries – it is responsible for about 10 percent of all greenhouse gas emissions, sucks up scarce water and creates vast amounts of pollution and waste.
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