A company known for shaping trends in color design has announced its color of the year for 2019. The winning color is called Living Coral. It is based on the look of healthy coral reefs in the world’s oceans. The announcement came December 5 from Pantone, a company with offices in the American state of New Jersey. Pantone seeks to predict color trends and examine the psychological effects of color.
The company advises major businesses on choosing colors for their products and advertising campaigns. Its color of the year can influence many different industries. These includes beauty care, fashion, art, home and product design.
Pantone says its experts look around the world for color influences in these and other industries throughout the year. The company’s Pantone Color Institute chooses the color of the year. Leatrice Eiseman is the head of the institute. She says people in our busy and technological world seem to be “craving human interaction and social connection.”
Corals are groups of small organisms called polyps. These polyps live within a hard skeleton made of limestone. Millions of corals grow together to form coral reefs. The reefs support many kinds of sea life. Coral reefs also support fishing activities and protect inland waterways.
The color Living Coral, Eiseman said, represents “humanizing and heartening qualities” that she thinks people will warmly receive. "Color is an equalizing lens through which we experience our natural and digital realities,” she added. “And this is particularly true for Living Coral."
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